AI is rapidly transitioning from a tool that augments discrete tasks to one that orchestrates entire end-to-end experiences for users. Recent articles and industry reports highlight a significant shift: consumers are no longer satisfied with AI as a simple search or shopping assistant. Instead, they are increasingly eager for AI systems that can manage the full spectrum of their needs from discovery and decision-making to execution and follow-up.

A recent report by Axios highlighted Walmart's partnership with OpenAI to create an "AI-first" shopping experience through ChatGPT, introducing the concept of "agentic commerce." This post defines and explores the benefits and challenges of "agentic commerce."